“The Uttar Pradesh government, under CM Yogi Adityanath, has launched the Digital Media Policy 2024, incentivizing influencers with payments up to ₹8 lakh monthly to promote state schemes. The policy regulates content on platforms like X, Instagram, and YouTube, while imposing strict penalties for anti-national or defamatory posts, aiming to boost governance visibility and curb … Read more
Uttar Pradesh’s new digital media policy, offering up to ₹8 lakh monthly to influencers for promoting government schemes, has ignited controversy. While the BJP praises it as an innovative move to boost outreach and curb misinformation, opposition parties slam it as an attempt to stifle free speech and misuse public funds. The policy also includes … Read more
Uttar Pradesh’s Yogi Adityanath government has launched a digital ad campaign to promote welfare schemes, leveraging social media influencers with payments up to ₹8 lakh monthly. The Uttar Pradesh Digital Media Policy 2024 aims to amplify state initiatives while regulating content, sparking debates over free speech and propaganda. Yogi Government Rolls Out Digital Ad Blitz … Read more