UP’s Social Media Push: Influencers to Promote Welfare Schemes
Uttar Pradesh’s new Digital Media Policy, 2024, offers influencers up to ₹8 lakh monthly to promote government schemes on platforms like X, Instagram, and YouTube. The policy aims to enhance outreach but has sparked controversy, with opposition parties alleging it stifles free speech. Strict penalties for anti-national or obscene content have also raised concerns about … Read more