Digital Media Policy

UP’s New Digital Media Policy Sparks Debate Over Influencer Outreach

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Uttar Pradesh’s new digital media policy, offering up to ₹8 lakh monthly to influencers for promoting government schemes, has ignited controversy. While the BJP praises it as an innovative move to boost outreach and curb misinformation, opposition parties slam it as an attempt to stifle free speech and misuse public funds. The policy also includes … Read more

Yogi Govt’s Digital Push: New Ad Campaign to Promote Welfare Schemes

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Uttar Pradesh’s Yogi Adityanath government has launched a digital ad campaign to promote welfare schemes, leveraging social media influencers with payments up to ₹8 lakh monthly. The Uttar Pradesh Digital Media Policy 2024 aims to amplify state initiatives while regulating content, sparking debates over free speech and propaganda. Yogi Government Rolls Out Digital Ad Blitz … Read more