Social Media Influencers

UP Government Leverages Social Media to Promote Youth Schemes

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“The Uttar Pradesh government is harnessing social media to promote its youth-centric schemes, targeting millions of young voters with dynamic ad campaigns. From skill development to entrepreneurship, these initiatives aim to empower the state’s youth. However, experts highlight challenges like digital reach and misinformation risks, urging a balanced approach to ensure effective engagement and transparency.” … Read more

Yogi Adityanath’s Digital Push: UP’s New Social Media Strategy Unveiled

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“The Uttar Pradesh government, under CM Yogi Adityanath, has launched the Digital Media Policy 2024, incentivizing influencers with payments up to ₹8 lakh monthly to promote state schemes. The policy regulates content on platforms like X, Instagram, and YouTube, while imposing strict penalties for anti-national or defamatory posts, aiming to boost governance visibility and curb … Read more

UP’s New Digital Media Policy Sparks Debate Over Influencer Outreach

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Uttar Pradesh’s new digital media policy, offering up to ₹8 lakh monthly to influencers for promoting government schemes, has ignited controversy. While the BJP praises it as an innovative move to boost outreach and curb misinformation, opposition parties slam it as an attempt to stifle free speech and misuse public funds. The policy also includes … Read more

Yogi Govt’s Digital Push: New Ad Campaign to Promote Welfare Schemes

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Uttar Pradesh’s Yogi Adityanath government has launched a digital ad campaign to promote welfare schemes, leveraging social media influencers with payments up to ₹8 lakh monthly. The Uttar Pradesh Digital Media Policy 2024 aims to amplify state initiatives while regulating content, sparking debates over free speech and propaganda. Yogi Government Rolls Out Digital Ad Blitz … Read more

UP’s Social Media Push: Influencers to Promote Welfare Schemes

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Uttar Pradesh’s new Digital Media Policy, 2024, offers influencers up to ₹8 lakh monthly to promote government schemes on platforms like X, Instagram, and YouTube. The policy aims to enhance outreach but has sparked controversy, with opposition parties alleging it stifles free speech. Strict penalties for anti-national or obscene content have also raised concerns about … Read more