Uttar Pradesh

Yogi Govt’s Digital Push: New Ad Campaign to Promote Welfare Schemes

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Uttar Pradesh’s Yogi Adityanath government has launched a digital ad campaign to promote welfare schemes, leveraging social media influencers with payments up to ₹8 lakh monthly. The Uttar Pradesh Digital Media Policy 2024 aims to amplify state initiatives while regulating content, sparking debates over free speech and propaganda. Yogi Government Rolls Out Digital Ad Blitz … Read more

UP’s Social Media Push: Influencers to Promote Welfare Schemes

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Uttar Pradesh’s new Digital Media Policy, 2024, offers influencers up to ₹8 lakh monthly to promote government schemes on platforms like X, Instagram, and YouTube. The policy aims to enhance outreach but has sparked controversy, with opposition parties alleging it stifles free speech. Strict penalties for anti-national or obscene content have also raised concerns about … Read more