“Uttar Pradesh is transforming welfare access through mobile apps, enabling seamless enrollment in schemes like PM-KISAN and Ayushman Bharat. These apps simplify processes, enhance transparency, and empower citizens with real-time updates. From healthcare to financial aid, UP’s digital push ensures benefits reach the masses efficiently, bridging the urban-rural divide.” UP’s Digital Leap: Streamlining Welfare Through … Read more
The Yogi Adityanath-led Uttar Pradesh government has introduced a series of blogs to enhance public awareness of its welfare schemes. These blogs aim to provide real-time updates on initiatives like healthcare, agriculture, and infrastructure, ensuring transparency and accessibility. The move aligns with the state’s digital push, complementing its social media policy to engage citizens and … Read more
Uttar Pradesh’s Yogi Adityanath government has launched a digital ad campaign to promote welfare schemes, leveraging social media influencers with payments up to ₹8 lakh monthly. The Uttar Pradesh Digital Media Policy 2024 aims to amplify state initiatives while regulating content, sparking debates over free speech and propaganda. Yogi Government Rolls Out Digital Ad Blitz … Read more
Uttar Pradesh’s new Digital Media Policy, 2024, offers influencers up to ₹8 lakh monthly to promote government schemes on platforms like X, Instagram, and YouTube. The policy aims to enhance outreach but has sparked controversy, with opposition parties alleging it stifles free speech. Strict penalties for anti-national or obscene content have also raised concerns about … Read more